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The Graco Village

A place where new parents can feel seen and understood

The Graco Village connects you with experts in postnatal care, links to helpful articles from your favourite parent websites, and introduces you to other parents sharing their experiences and struggles with parenthood.


New parents put a lot of pressure on themselves to look like they’ve got it all together. We’re here to say – it’s ok to not feel ok. This is a space for you to find comfort and support.


We’re here to help as you navigate your parent journey, because it takes a village to raise a child.

A woman holding a crying baby.
The Early Weeks

For new parents, the extraordinary 12-week period from birth into parenthood is a rollercoaster emotionally and physically. There’s so much advice for pregnancy and birth but what about the time post-birth? Known as the ‘4th trimester’, this is a period when hormones are raging, sleep is a distant memory, and you question every decision while you find your path as a parent. We see you and we are here for you. Explore here for some respite and reassurance.

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Family Matters

As the cost-of-living crisis continues to affect parents and young families up and down the country, it's clear so many are struggling, so we had to see how we could help. Family Matters was created to help support all parents through this difficult time. Read on for support from our fantastic team of parent experts who have a valued reputation for helping others with money concerns, mental health advice and more!

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A man holding a little girl being hugged by a woman and boy.
A mum sat up in bed smiling at the young baby she is holding.
Parents, Connected

“Parents, Connected” highlights one of the most unspoken challenges of early parenthood: exhaustion. A baby’s cry, alongside sleep deprivation, can impact the physical and emotional wellbeing of new parents during a transformative time. Read on for support, reassurance and insights from experts and real-life parents, helping you feel informed, supported and connected—because no one should navigate these early days alone.

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Moments That Matter

Every couple eagerly anticipates their baby reaching its key milestones. From the first giggle, to rolling over, what can seem like an eternity waiting, can all happen in very quick succession within the first 12 months of childhood. But, what if one parent frequently misses these moments? How do couples share those milestone moments and what are the everyday firsts that became the most cherished? In Moments that Matter we partnered with Dadvengers, to find out.

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A close up of a baby with bare legs walking with an adults feet either side. The words Moments that matter is written over.
A man and woman outside, each with a young boy on their shoulders with houses blurred in the background.
One Family

Fab and Ell are proud parents of twin boys Noah and Ari and are at the heart of ‘One Family’. Get ready to dive into their world filled with giggles, challenges, and unforgettable memories. They open their world to the realities of parenting, sharing both the joys and hurdles that come with raising little ones.

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Your Journey to Sleep

When a baby is born, it sleeps very differently to its parents. Until a baby is three months old, it has a more basic sleep pattern and will not have developed the rhythm to feel tired at night. Every baby develops differently and responds to sleep in different ways. It’s important that parents feel free to explore their baby’s specific needs and not feel pressure during this exhausting time. Read on for support.

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A woman lying next to a sleeping baby.
- A woman holding a toddler in front of an open car with a Graco car seat in the back seat.
Keeping Safe

Child car seats are an essential requirement for families who use cars in their everyday life and there are rigorous safety standards in place to protect the child. Currently in the UK there are two key safety standards, R44 and R129. This section explains the differences of the two standards. With expert advice and experiences from other parents, these pages will guide and reassure you through your selection process, for a S.A.F.E. journey with your little one, every time.

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Home & Away

Whether relaxing at home or setting off on an exciting adventure with your little one this summer, we’ve got you covered with insightful tips from other parents and travel-friendly baby gear recommendations. Read on for reassurance that caring for your baby can be stress-free every day, in every way, whether at home or away.

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An open car with luggage and 2 sets of children’s feet visible.

Rave Reviews From Fellow Parents

Turn2Me™ i-Size R129

A little boy sitting in the Graco Turn2Me i-Size R129 car seat in the back of the car smiling at a woman in front of him.
“I would definitely recommend Turn2Me i-Size R129. This car seat is so easy to use and my baby seems really comfortable in this chair! Fitting the seat with the isofix was really simple and having the ability to turn my little one round to get him in and out of the car seat is much easier for both of us and it prevents back pain from lifting at a strange angle! The fact that this seat meets the latest safety standards and rear facing guidelines is really important to me too."
Turn2Me™ i-Size R129

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