For new parents, the 12-week extraordinary period from birth into parenthood is a rollercoaster emotionally and physically. There’s so much talk about pregnancy and birth but what about the time post-birth, also known as the 4th trimester?
To shine a spotlight on the 4th trimester and support new parents, we have launched 'The Graco Village’. It brings together leading experts in postnatal care, including The Naked Midwives, charity PANDAS, Lansinoh and maternal fitness expert Nicole Chapman. Parenting media, communities, and influencers also provide a destination where parents can get advice and feel less alone.
Through research in partnership with Mother & Baby and Dadsnet, we have discovered that 87% of dads and 89% of mums feel that the first 12 weeks post-birth are an emotional rollercoaster. 34% of mums were aware it might be tough, but they didn’t expect it to happen to them. 47% of mums suffered with the ‘day three baby blues’ while 56% of dads don’t know even what that is.
In today’s society, parents put a lot of pressure on themselves to present a perfect impression of their lives and to look like they’ve got it all together! It's ok to not feel ok and we are here to support you.
