The Early Weeks

Because it takes a village to raise a child

For new parents, the 12-week extraordinary period from birth into parenthood is a rollercoaster emotionally and physically. There’s so much talk about pregnancy and birth but what about the time post-birth, also known as the 4th trimester?

To shine a spotlight on the 4th trimester and support new parents, we have launched 'The Graco Village’. It brings together leading experts in postnatal care, including The Naked Midwives, charity PANDAS, Lansinoh and maternal fitness expert Nicole Chapman. Parenting media, communities, and influencers also provide a destination where parents can get advice and feel less alone.

Through research in partnership with Mother & Baby and Dadsnet, we have discovered that 87% of dads and 89% of mums feel that the first 12 weeks post-birth are an emotional rollercoaster. 34% of mums were aware it might be tough, but they didn’t expect it to happen to them. 47% of mums suffered with the ‘day three baby blues’ while 56% of dads don’t know even what that is.

In today’s society, parents put a lot of pressure on themselves to present a perfect impression of their lives and to look like they’ve got it all together! It's ok to not feel ok and we are here to support you.

Graco shines spotlight on the fourth trimester to support new parents

The fourth trimester: The 12-week extraordinary rollercoaster from birth into parenthood. We talk a lot about pregnancy and the changes that a mother will experience emotionally and physically before birth, but what about the journey after birth?...

Preparing for the fourth trimester: 3 essential products you need to know about

Baby kit experts Graco have launched the Graco Village, bringing together a whole host of experts, communities and influencers on a joint mission to support parents through the fourth trimester…

Hey, It’s Ok… To Feel Low After Birth

The feeling you get when your new little fam returns home from hospital, is just the best. If we could bottle and sell those ‘oh-so grateful’ emotions, we’d be bloody loaded. But it’s also a bit like a giant wave has hit you…

How are new dads coping with the fatherhood journey?

For 17% of dads, the reality of fatherhood doesn’t begin until they leave the hospital with their baby. You don’t have the nurses, doctors or midwives around anymore, you are about to put that child into your car and drive them back home…

Expert Advice

We have brought 4 experts together for professional advice and to create a supportive community. Our aim? To help new mums and parents recover. To rebuild their strength and energy, mentally and physically.

A small baby nestled into a woman’s shoulder with the text ‘The naked midwives’ written over the left side.

Antenatal Birth and Postnatal Education… Realistic, not Idealistic

The Naked Midwives came about when Alex and Sam joined forces to provide realistic not idealistic birth education. As midwives they felt as though we were not preparing women for the reality of labour, birth and beyond. Yes, it can be gritty and scary, but it can also be beautiful and empowering.

Perinatal mental health and when to seek support

PANDAS is a community offering peer-to-peer support for you, your family and your network, affected by perinatal mental illness.

Empowering you to be the best version of yourself

Qualified PT, pre and post natal specialist, Nicole Chapman is the creator of fantastic programme, Power of Mum, designed to empower YOU to be fitter and stronger in body and mind, through strength training and high intensity cardio.

Helping mums and babies get the best start in their new lives

Offering fantastic postnatal recovery products, solutions, education and support to help you make the very most of this fleeting time becoming a parent.

Real Stories. Real Parents.

A hub of videos with inspiring real-life stories that will make you realise you're not alone and help guide you through this crazy journey called parenthood.

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Graco products that make the first 12 weeks and beyond a little easier

We know that being a parent is one of the most challenging, yet fulfilling, parts of life. That's why we've thoughtfully designed products to make it a little simpler to soothe, comfort, travel and move with baby.

a woman outside on a footpath leaning over and smiling at a young girl in the Graco Near2Me pushchair.

Bring baby close with this all-in-one trio

Life with baby just got three times better with the Near2Me DLX Trio that’s here to help you provide the utmost care while keeping baby closer than ever.

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Bring baby close with this all-in-one trio

Life with baby just got three times better with the Near2Me DLX Trio that’s here to help you provide the utmost care while keeping baby closer than ever.

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Good nights, great mornings

Midnight feeds, heartfelt cuddles and comfort checks are now right within your reach with the Sweet2Sleep bedside crib.

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A woman lying in bed leaning over a young baby lying in the Graco Sweet2Sleep Bedside Crib.

Good nights, great mornings

Midnight feeds, heartfelt cuddles and comfort checks are now right within your reach with the Sweet2Sleep bedside crib.

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A small baby sitting in the Graco Sway ‘n Grow Soother with a mum sitting on the floor next to the baby.

A dream from birth to age 4

This sweet swaying soother can be used in 3 different modes from birth until age 4 and packs incredible features into one compact swing.

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A dream from birth to age 4

This sweet swaying soother can be used in 3 different modes from birth until age 4 and packs incredible features into one compact swing.

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SECURITY from START to SEVEN

Because they start so teeny and grow so speedy, Turn2Me™ Grow i-Size R129 is the rotating 3-in-1 car seat that meets every need in every moment from start to 7 years.

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A child sitting in the back seat of a car in the Graco Turn2Me Grow i-Size R129 car seat pointing to the balloons that the woman outside the car is holding.

SECURITY from START to SEVEN

Because they start so teeny and grow so speedy, Turn2Me™ Grow i-Size R129 is the rotating 3-in-1 car seat that meets every need in every moment from start to 7 years.

Shop Now