To get a good understanding of how parents today feel about their baby’s sleep, we ran a survey with Mother & Baby magazine with 700 of their parent readers. 87% of parents told us they have struggled with broken sleep since having a baby and sadly, nearly half claimed it had been worse than they had imagined it would be. 69% admitted that managing their baby’s sleep routine was more complex than they thought it would be. And, just over half of the parents felt under pressure to get their baby to sleep through the night.

We have also partnered with Emily McInnes, who is also known as The Sound Asleep Coach. She is a Paediatric Nurse and Holistic Sleep Coach and an advocate for normalising infant and toddler sleep and respecting the biological normal behaviour of a baby. Her approach focuses on responsive, attachment parenting and she supports parents by optimising sleep in babies and toddlers in a gentle manner.

As part of our collaboration, in May 2023 she attended four coffee clubs with The Mum Club as an expert speaker and spoke to new parents about their experience and answered their questions. Emily has kindly shared her thoughts following these events in an exclusive blog post for Graco. Read more here.

We've got everything you need in our range of baby sleep products, whether you are at home or away. With Graco you can help your baby nod off peacefully and safely, so they get the rest that they need to grow and develop. And if they're happily sleeping, then you can try to get some much-needed shut-eye too! Take a look at our full selection here.

Introducing other organisations we trust to look after baby’s sleep and parents’ wellbeing.