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Family Matters

As the cost-of-living crisis continues to affect parents and young families up and down the country, we teamed up with Mother & Baby and First Time Mums to understand the true implications. Here at Graco we strive to listen to parents and their needs, and we are committed to supporting all parents. You are not alone!

The research revealed that 90% of mums worry more about money once they are expecting or have a newborn and over half (51%) describe their feelings as anxious, and worried. The top financial concerns are household bills (81%), affording childcare (61%) and returning to work after maternity leave (49%).

Two thirds (63%) of the mums revealed that finances are affecting their mental health, with just under half (46%) admitting it is affecting the relationship with their partner.

To deal with this pressure, many mums have made changes to their lifestyle. Over half, (59%) are buying second hand clothes and second-hand baby items (54%), cutting spend on days out (57%) and not taking holidays (50%).

In more extreme cases, 17% of the mothers have returned to work from maternity leave earlier than planned, almost two thirds (61%) have reduced their food bill, 8% have applied for social housing, 6% have sold their car and 4% have had to move house. In life-changing consequences, almost two in 10 (17%) have cancelled plans to extend their family.

In terms of their rights, 43% are uncertain or confused by maternity pay / benefits / tax credits and 41% would like better advice in this area.

It’s clear that so many are struggling, so we had to see how we at Graco could help. Family Matters was created to help support all parents through this difficult time. We have teamed up with a fantastic team of parent experts who have a valued reputation for helping others with money concerns, mental health advice and more!

Great value baby essentials

  • We've got everything you need in our range of great value essentials. From the moment that you bring baby home until they are at school age, we’ve got you covered.
  • Sweet2Sleep™

    Midnight feeds, heartfelt cuddles and comfort checks are now right within your reach with the Sweet2Sleep bedside crib. Packed with every feature you need to keep baby right by your side, within your sight and cared for all night, this crib is here to help both you and baby rest easy and wake up refreshed.

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    Near2Me™ DLX Trio

    Life with baby just got three times better with the Near2Me DLX Trio that’s here to help you provide the utmost care while keeping baby closer than ever. Versatile in every way, the included carrycot, infant car seat and multi-way pushchair adjust up to you with Slide2Me™ technology that lets you bond with baby even better as you travel through life together.

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    Brands We Love

  • Introducing other organisations we trust to look after baby’s sleep and parents’ wellbeing.
  • PANDAS

    Perinatal mental health charity PANDAS Foundation understand what a large impact lack of sleep and sleeping issues in general can have for parents and carers, especially in terms of mental health. PANDAS provides many free services to offer hope, empathy and support. Please head to pandasfoundation.org.uk for more information.

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    AT DADS TABLE

    Adam Shaw is a Leiths trained chef, Dad of 2 and founder of At Dad’s Table. He specialises in fun, positive pregnancy, weaning and family recipes.

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